Marketing Where AI Answers

GEO stands for Generative Engine Optimization: getting your brand into the answers AI gives directly, and listed as a source, rather than ranked somewhere in a list of links. It covers ChatGPT, Gemini, Claude, Perplexity, Google AI Overview and AI Mode. Some call it AEO (Answer Engine Optimization). It is the same thing.

SEO decides which link you rank as. GEO decides whether you are written into the answer and cited as a source. You can rank first on Google and not exist in ChatGPT, because the signals differ: SEO looks at links and rankings, GEO looks at whether AI can read your content and whether third parties back it up.

Usually it is one of three things: AI cannot read your content, no third party talks about you, or your story differs from place to place. In practice, your pages need JavaScript to render, or the structure hides the key points; AI trusts what third parties say, and the media, review sites and forums it cites today do not mention you; or your site, press releases and social posts tell three versions of the same fact. The free audit shows which one it is, and who AI actually cites right now.

30 to 60 days. We re-test the same set of prompts and compare three metrics before and after: prompts where AI mentions you, prompts where your site is cited, and prompts competitors hold. Where the numbers move, we keep investing. Where they do not, we reallocate.

No. Most clients start with monitoring: you need to know where the gaps are before spending to close them. Content, site structure and authority media are added step by step, as the data shows they are needed. Pricing is tied to the prompts we target and the metrics we verify, not to article counts, and we will not sell you a bundle up front.

We advise against it, and we will tell you why. Without monitoring there is no basis for choosing prompts and no way to verify results, so the budget turns into content spend nobody can check. The reverse works: start with monitoring, see where the gaps are, then decide whether we execute.

No, and nobody should. No one controls how engines pick content or what third-party media write about you, and AI does not give the same answer to the same prompt every time. What we commit to: prompts chosen from data, work that gets delivered, and changes you can trace to numbers, verified on the same prompts in 30 to 60 days. Prompts that do not respond get reworked, not repeated. What we never do is written down too: no serving different content to AI crawlers than to people, no link farms, no claims you have not approved.

We write the spec, your engineers implement it. The spec covers structured data (Schema), heading hierarchy, how pages render, and passage structure that AI can quote in full. We write the content, you review and publish it. Site access stays with you; we never need your admin login.

It fits when three things are true: buyers compare options on AI (they ask 'how is A different from B'), a single deal is large enough to justify marketing spend per customer, and your team can change the site and publish content. Categories the market has not named yet, and low-price ecommerce that competes on price, are not ready. We will tell you plainly after the free audit.